Holiday Cheer and Marketing for The Peoples Bank

The holidays are a great time for any company to advertise their services and not just retail. At Locke Design we recommend Thanksgiving and Christmas as great times to soft sell. Meaning that Christmas is an excellent time to reconnect with your current clients, encourage referrals and build new relationships in a manner that is less “salesy”. The holidays are an excuse to say “hello, we wish you a great holiday” and truly mean it with heart yet at the same time reinforce your brand in a way that is memorable. Customers hate to be sold but love to buy from brands they like and will pay a premium with brands they find desirable.

During the holiday season Locke Design Omnimedia is tasked by many of our clients to design special holiday greetings and engineer advertising campaigns. One of our favorites is our 2015 Christmas Campaign for The Peoples Bank in Anderson, SC. The Peoples Bank’s theme ties in with their tagline “Your Hometown Bank” with the theme “Come Home to Your Hometown bank this Christmas”. Not only does the ad campaign reinforce the tagline but it also presents the idea of home and hearth and childhood memories of wonder. Further the campaign offers up the bank as an institution that is local, customer focused and not a nationwide conglomerate that sees customers as a number.

The Advertising campaign created for The Peoples Bank by Locke Design involved in-branch media, traditional media and direct mail. In the branches customers interacted with the campaign message though banners in the teller line, floor graphics in the branch and printed teller envelopes. Throughout Anderson, SC the community interacted with the campaign through a series of billboard advertisements, inserts in the local paper, magazine ads and direct mail Christmas Cards. All of which invited the community to each local bank branch for a holiday event.

Take a look below at the graphic design and branding of the advertising campaign we created which was extremely well received by the community and the banking public.