Losing the Hair Net with Flavor @ Five

We all of a certain age have memories of the lunchroom lady with a hair net and an ice cream scoop full of tasteless mashed potatoes. In 2017, Anderson School District Five enlisted the help of Locke Design Omnimedia to rebrand their Culinary Services with a new name, logo and branding that would give a modern and tasty look to what is the largest restaurant group in Anderson County. 

Locke Design set to work creating the name Flavor @ Five which at first glance would seem to be a trendy new cafe with fabulous food. The idea was to create a brand that says high-end cafe not stale and boring lunchroom food, which is the perception of the community but far from the truth. The Culinary Services of Anderson Five provide nutritious, convenient and flavorful foods at a great price to community, staff and students. The client's main goal is to attract the middle to high income children that do not eat at school due to negative perceptions. 

After creating a new name for the organization, a new logo and print collateral materials were the next step. The logo designed by Locke Design for Flavor @ Five depicts an Art Deco inspired chef that is both corporate and fun, appealing to vendors, sponsors, parents and kids alike. The leg of the chef forms an abstract knife and in the chef's hand rests a domed tray, the symbol of high-end, well prepared food presented beautifully. Colors used in the brand are a nod to the blue of the district's corporate color and red which is known to trigger the appetite. Further, modern Helvetica and a recurring "at" symbol give a contemporary and fun, whimsical feel to the designs accompanied by photography of colorful and healthy foods and happy students. 

For more examples of Locke Design's advertising, photography and branding work please visit our portfolio at http://www.lockedesign.com/portfolio

For more information of Anderson School District Five Flavor @ Five visit http://flavor5.com and https://www.anderson5.netSaveSaveSave

#AndersonSchoolDistrictFive #LockeDesignOmnimedia #CulinaryServices #LogoDesign #Logo #AndersonSC #FlavorFive #restaurantgroup #CorporateID #AdvertisingAgency #Food #RestaurantDesign #AndersonCounty #ArtDeco #ChefLogo