Instructional Vision Branding for Anderson, SC School District Five

Locke Design Omnimedia was tasked by Anderson School District Five to help brand and advertise the new Educational Vision for the District including logo, brand, brochures, short film and posters. The overall theme for the brand became an interweaving of disciplines and four distinct areas of the Vision color coded within the logo, brochure and posters. The logo design depicts four quadrants representing the four areas of educational methods along with a hidden hashtag as a nod to the importance of social media and technology in today's society. The name Vision 5 was also created by Locke Design as a way of simplifying and imparting a contemporary feel to the new instructional model.

In addition to logo and brand creation, Locke Design also captured photography and video of diverse student groups throughout District Five in situ. Our photography and videography was then used to produce a long-film for usage as a training tool in the district and a 30 second short-film for usage on social media platforms to reach the community at large. Additionally our photography became the basis for a brochure sent to all parents and faculty regarding the new instructional model featuring a smart phone scannable QR code leading to the Vision short-film.

Instructional Vision Short Film

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