Ready to Get Whipped?
- Admin
- Mar 16, 2018
- 1 min read
Downtown Anderson, SC is transforming into a go-to place in our community. More lodging and restaurants are the linchpin to creating sustained growth and restoration. Four amazing Andersonian ladies are joining forces to create a unique concept in dessert and coffee bars. The bar will be housed in a redevelopment being constructed across from Anderson's City Hall in a historic building dating to the 1800's once a hotel rumored to contain a brothel.
The new dessert and coffee bar which will feature amazing breads, cakes, pastries, coffee and even wine will be called Whipped. Locke Design was tasked with creating a logo and branding platform that will soon be applied to website, signage and packaging for the new business. The clients asked for a brand and logo that would be attractive to Millennials and local Anderson University students as well as mothers of small children while not being off-putting to the male business man, the Gen-Xer or Baby-boomer.
The selected logo design uses a hand-written script "w" to emulate the feeling of whipped cream or icing dotted with a circular violet shape reminiscent of a cherry or nonpareil. The logotype in Thin Helvetica helps to balance the feminine and etherial lightness of the monogram-logo and gives an air of modernity to the branding scheme.
In addition to designing a logo, Locke Design Omnimedia also created a custom icon system integrating the logo into symbols for dessert, coffee and wine that will be used in the design of the business's website, interior signage and packaging.
To view more of Locke Design Omnimedia's graphic design and advertising work please visit our portfolio at http://www.lockedesign.com/portfolio
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