High-tech Campaign for The Peoples Bank, Anderson, SC

Locke Design Omnimedia has proudly served as the advertising agency for The Peoples Bank in Anderson, South Carolina for sometime now. In spring of 2017 the bank and our agency decided that a campaign advertising the technological services of the institution to the bank's current clients and the community would offer great ROI. Locke Design tailored a campaign around the tagline "Hometown and High-tech" which is a call back to the bank's main tagline "Your Hometown Bank". The campaign advertised Peoples as a local institution with staff that know your name and care, yet offer all of the technological services of the larger national chains.

The Hometown High-tech Campaign used multiple advetising channels to convey the message. The channels included point of purchase including drive through banners, in branch banners, floor graphics and teller envelopes. QR codes were integrated into all print media to link customers to the mobile application downloads of the bank. In addition the technological services of the bank were broken down into twelve groupings, one advertised each week through socials media and email advertising. The digital advertising solutions included three designed and scheduled slides posted to Facebook and a parallel email designs sent to clients of the bank. All digital ads prompted customers to download mobile banking applications and learn more about the digital solutions of Peoples.

For more information on The Peoples Bank please visit www.peoplesbanksc,com

#Advertising #AdvertisingAgency #ThePeoplesBank #Hometown #Hightech #GraphicDesign #SocialMediaMarketing #EmailMarketing #Anderson #Greenville #SC #QRCodes #DavidLocke #bannerprinting #Banking #digitaladvertising