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Snazzy Summer Style

Admin
Jul 27, 2017
2 min read

The Peoples Bank in Anderson, South Carolina is a valued advertising client of Locke Design. Each quarter we create a campaign to advertise a specific service of the bank. This summer, the mortgage department of Peoples asked Locke Design to create a "get to know you" campaign for the primary mortgage officers. One of the main selling points for The Peoples Bank is the institution is personal and local. Locke Design formulated a colorful summer themed advertising campaign using umbrellas, the symbol of protection and covering along with awning stripe motifs to draw attention to the advertising. The traditional corporate colors were placed on hold in favor of bright yellows, reds, blues, orange and violet to grab customers attention with a splash of new look. Standardized logos, typography and composition recall the overall corporate identity of the bank. These graphic design solutions were applied to banners, point of purchase, teller envelopes, and magazine ads. Further, themed booths with print materials were setup in each branch with colorful beach umbrellas, chairs and other reminders of the season to draw the customer's eye.

Highlighting the primary mortgage officers was accomplished first in our photography studio. Each officer was styled as if going to the beach in bright hues and photographed. Then graphics were created with personal messages for each officer and posted to Facebook and social media as well as e-mail messages to be sent to the current customers of the bank every few weeks during the marketing campaign.

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