Launching a National LED Lighting Product

Locke Design Omnimedia's focus is the development and launching of new brands and corporate identities and assisting our clients in advertising to their target markets. In August 2017 Power Concepts, a leader in LED lighting technology, charged Locke Design to assist them in taking a new product to market. Power Concepts' revolutionary new LED fixture allows supermarkets and large box stores to convert old florescent linear gangs of lighting to LED easily and cheaply. This new product called CPG or Cover Plug and Go was branded by Locke Design with a new logo, color and font system. Our commercial photography services were used to capture images of the new fixtures as well as the facilities of Power Concepts and portraits of key staff members. Next, Locke Design set about creating trade show materials for the new product including brochure, specification sheets, branded table cloths and a new product specific website. Power Concepts' customers include Walgreens, Cato, Food Lion, Safeway, Kroger and Harris Teeter.

#logos #Branding #CPG #CoverPlugandGo #CommercialPhotography #CorporateID #StaffPortraits #LogoDesign #logo #WebsiteDesign #WebDesign